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I'm a UX Designer based in Toronto, Canada, passionate about elevating user experiences with empathy and intuitive design.

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Photo of Erica
Featured Projects

Shopping Experience Revamp

UX Designer. Biiibo Inc.

Redesigned to create an improved shopping experience and accessibility for website and mobile.

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DAILYSKIN

Lead Designer. BrainStation Capstone Project.

DAILYSKIN, a skincare mobile app, that offers a tailor-made skincare routine and insights for those seeking the perfect skincare solution.

Other Works
Biiibo Design System Preview_edited.jpg

Biiibo Design System

UX Designer. Biiibo Inc.

Designed and implemented a cohesive design system to ensure consistent branding, streamline collaboration, and enhance user experience across all digital touch points.

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This project are currently in progress and covered by an NDA, ensuring confidentiality and discretion.

ericachoi_v1.jpg

ericachoi.me V1.0

Personal Side Project

Built a website from scratch by purchasing a domain, configuring hosting, setting up project files, and developing the site using React.js, HTML5, CSS.

(2020, Currently not in use)

From Assistant Graphic Designer (2015-2017) to Front-End Developer (2021) and Technical Support Specialist (2021-2024), my career journey combines creativity, technical skills, and a user-first mindset to craft engaging digital experiences.

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